To celebrate its American dream inspired collection, 8IGB take us to the bowling for the most savage and crowded shooting ever. The exasperate blurry effect perfectly translates the athmosphere.
ROAD-EO!
This’s the name of 8IGB community clothing's new collection.
With this purposely misspelt word, 8IGB give us the key to guess the two big themes that characterize this new collection; on one hand the tourist/traveler (on the ROAD) and on the other hand the Local/native (RODEO), a mix that generated a totally brand new style and identity. Native Americans’ traditional clothes meeting nowadays streetwear give birth to big poncho t-shirts and sweat-shirts hemmed by fringes. The bleach tie-dye remind of the rusty, abandoned gas stations along the never-ending highways in the US. To complete this American dream, cows and trucks decorate t-shirts like basketball idols or famous car racers.
8IGB got inspired by all these American stereotypes to create a new type of silhouette in streetwear’s wardrobe.
